#TiSDD Method Library

#TiSDD Method
Library

In this library, you’ll find 54 hands-on descriptions that help you DO the key methods used in service design. These methods include instructions, guidelines, and-tips-and tricks for activities within research, ideation, prototyping, and facilitation.
This collection only contains building blocks. It doesn’t detail how to assemble them into a cohesive design process or how to plan or manage it. For this context, please read This Is Service Design Doing.
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05
Research
Desk research
1
Method
Preparatory research
Desk research
2
Method
Secondary research
Self-ethnographic approach
3
Method
Autoethnography
Self-ethnographic approach
4
Method
Online ethnography
Participant approach
5
Method
Participant observation
Participant approach
6
Method
Contextual interview
Extra
Interview guidelines
Participant approach
7
Method
In-depth interview
Participant approach
8
Method
Focus groups
Non-participant approach
9
Method
Non-participant observation
Non-participant approach
10
Mobile ethnography
Non-participant approach
11
Method
Cultural probes
Extra
Co-creative workshops
Co-creative workshop
12
Method
Co-creating Personas
Co-creative workshop
13
Method
Co-creating journey maps
Co-creative workshop
14
Method
Co-creating system maps
Data visualization, synthesis, and analysis
15
Method
Building a research wall
Data visualization, synthesis, and analysis
16
Method
Creating personas
Data visualization, synthesis, and analysis
17
Method
Mapping journeys
Data visualization, synthesis, and analysis
18
Method
Mapping systems
Data visualization, synthesis, and analysis
19
Method
Developing key insights
Data visualization, synthesis, and analysis
20
Method
Generating jobs-to-be-done
Data visualization, synthesis, and analysis
21
Method
Writing user stories
Data visualization, synthesis, and analysis
22
Method
Compiling research reports
06
Ideation
Pre-ideation
1
Method
Slicing the elephant and splitting the ideation challenge
Extra
AESEO – The ergonomics of need
Pre-ideation
2
Method
Ideas from future-state journey mapping
Extra
Journey ideation with dramatic arcs
Pre-ideation
3
Method
Ideas from future-state network mapping
Pre-ideation
4
Method
“How might we …?” questions from insights and user stories
Generating many ideas
5
Method
Brainstorming
Generating many ideas
6
Method
Brainwriting
Generating many ideas
7
Method
10 plus 10
Adding depth and diversity
8
Method
Bodystorming
Adding depth and diversity
9
Method
Using cards and checklists
Adding depth and diversity
10
Method
Ideation based on analogies and association
Understanding, clustering, and ranking options
11
Method
Octopus clustering
Understanding, clustering, and ranking options
12
Method
Benny Hill sorting (“Thirty-Five”)
Understanding, clustering, and ranking options
13
Method
Idea portfolio
Understanding, clustering, and ranking options
14
Method
Decision matrix
Reducing options
15
Method
Quick voting methods
Reducing options
16
Method
Physical commitment
07
Prototyping
Extra
Theatrical methods – An introduction
Prototyping service processes and experiences
1
Method
Investigative rehearsal
Prototyping service processes and experiences
2
Method
Subtext
Prototyping service processes and experiences
3
Method
Desktop walkthrough
Prototyping physical objects and environments
4
Method
Cardboard prototyping
Prototyping digital artifacts and software
5
Method
Rehearsing digital services
Prototyping digital artifacts and software
6
Method
Paper prototyping
Prototyping digital artifacts and software
7
Method
Interactive click modeling
Prototyping digital artifacts and software
8
Method
Wireframing
Prototyping ecosystems and business value
9
Method
Service advertisement
Prototyping ecosystems and business value
10
Method
Desktop system mapping (a.k.a. Business Origami)
Prototyping ecosystems and business value
11
Method
Business Model Canvas
General methods
12
Method
Sketching
General methods
13
Method
Mood boards
General methods
14
Method
Wizard of Oz approaches
10
Facilitation
1
Method
Three-brain warm-up
2
Method
Color-chain warm-up
3
Method
“Yes, and …” warm-up
4
Method
Red and green feedback
This is Service Design Doing
BookMethodsTrainingSoftwareImprintOur publisher O’Reilly
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