This is Service Design Doing: Essentials ONLINE is a comprehensive course on service design process, methods, and facilitation.
We live in a service-based economy. 1.7 billion people work in service platforms. The course is designed for executives striving to create or improve customer experiences and integrate service design in their team or their organisation.
This course is led by Marc Stickdorn, co-author of the book This is Service Design Thinking, and by Markus Edgar Hormess and Adam Lawrence, co-initiators of the Global Service Jam. All faculty are authors of the new top seller “This is Service design DOING”.
The course has been presented in Amsterdam, New York, Barcelona, Berlin and Shanghai, and it is now, for the first time, offered publicly online as an “Essentials Online” version, spread over 5 half days in the same week.
Marc Stickdorn, the co-author of the award-winning service design book ‘This is Service Design Thinking’. View Marc’s profile on LinkedIn
Markus Hormess, Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Markus’s profile on LinkedIn
Adam Lawrence, Service Design & Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’. View Adam’s profile on LinkedIn
What is the difference between TiSDD Executive Course and TiSDD Essentials?
The longer “Executive School” and the shorter “Essentials” courses both cover the same core tools and processes, equipping you to start your own projects in an organisation. Both are available in online and offline versions.
This Executive School has a deeper emphasis on facilitation skills – including practical experience of facilitating several methods – on project planning, and on the embedding of service design in strategy and everyday business.
The online versions of both courses provide exercises and reflection on practicing service design remotely.
Day 00 (Friday, March 14): 1.5 hours
Prep meeting, meet-&-greet, Software intro & tech check
Day 01 (Monday, March 17): 4 hours (including breaks)
Session 1: Orientation & Overview
Session 2: Research & Research Wall
Day 02 (Tuesday, March 18): 4 hours (including breaks)
Session 1: Personas & System Maps
Session 2: Journey Maps
Day 03 (Wednesday, March 19): 4 hours (including breaks)
Session 1: Ideation
Session 2: Prototyping I
Day 04 (Thursday, March 20h): 4 hours (including breaks)
Session 1: Prototyping II
Session 2: Future-state Journey, Case Study, Service Blueprint, Business Model
Day 05 (Friday, March 21): 4 hours (including breaks)
Session 1: Masterclass on Project planning (60 min)
Session 2: Masterclass on Facilitation (60 min)
Session 3: Masterclass on Embedding / Journey Management (60 min)
Venue: Online via Zoom on Europe/Africa/Asia/Australia friendly time
Dates: March 17-21, 2025 with sessions scheduled for
London (UK): 8:00-12:00 GMT (incl. breaks)
Berlin (GER): 9:00-13:00 CET (incl. breaks)
Dubai (UAE): 12:00-16:00 GST (incl. breaks)
Shanghai (CN): 16:00-20:00 CST (incl. breaks)
Sydney (AU): 19:00-23:00 AEDT (incl. breaks)
Max. Participants: 30
Full Participation Ticket (Participation + Daily Q&A + Recording):
CLICK HERE TO REGISTER
Regular Price: 1290 €
Early Bird (until February 1st, 2025): 890 €
Recording Ticket (Access to recorded sessions + one live Q&A session):
CLICK HERE TO REGISTER
Regular Price: 649 €
Early Bird (until February 1st, 2025): 449 €
Coaching add-on package (optional):
CLICK HERE TO REGISTER
3x 50-minute 1:1 sessions with your favourite faculty: 690 €
Registration: to enroll for this training, please click the Registration button on the top right corner of this page.
Note: All sessions will be recorded and available to all participants for 90 days. Language: English
This is Service Design Doing moves service design thinking from theory to practice, connecting customer experience to business success. The School facilitators Adam, Marc, and Markus, together with Jakob, also published the book with the same name. With cases and tips from 300 contributors, the authors outline tools and methods, discuss running workshops, sprints and projects, and explore embedding service design.
The co-created script of past editions of the schools laid one of the foundations for the book’s content.
